In our quest to bring you valuable information that can help you in your business, I read a very nice summary from a session at BlogWorld talking about how to leverage SEO to enhance the position of your blog with your target audience. The first major step with any blog is making sure the people you’d like to read it know about it. Without readers, no matter how pretty it looks or how great the content, it goes nowhere.
Image via CrunchBase
The BlogWorld & New Media Expo session speaker, Lee Odden of TopRank Online Marketing told the audience at that SEO for blogger isn’t as elusive as one might think. With a little focus and planning — and the right formula, one can propel their blog up in Google’s search results. A few of his recommendations include:
- Develop personas.
- Develop a content and media plan.
- Know where your potential customers are.
You can read an overview of Lee’s blog presentation at SmartBlog on Social Media.
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