One of the basic elements that goes a long way toward connecting your business to local, mobile and social advertising is your business listings. Many business owners, unfortunately, either forget or are not aware about how to do this. When it is done, accuracy and consistency of the business information is paramount for the local search business.
Here are a few of the major elements that must be considered:
- Business name represented exactly as it is in the offline world.
- Phone number that connects directly to your business.
- Accuracy and consistency across all of your directory listings.
- Verification and claiming of listing.
Read the full story at ClickZ.
