Here are some thoughts on how you can spice up your email marketing programs. With effective use of dynamic content, you can easily personalize your messages to your targeted audience, this boosting content relevancy without creating an overload of creative versions for each program.
The key to success lies in establishing a few simple tactics:
- Identify the key segments most benefited by the dynamic content.
- Assemble the data needed to create the different versions
- Plan for the capacity required to create the specific pieces.
We must all do our homework for this to be successful. Done right, the use of dynamic content can go a long way toward making your emails much more compelling and relevant.
Read full story in ClickZ.