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How Numbers Matter in Marketing - The Bottom Line |
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Written by Judy Murdoch
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Page 3 of 3 Bottom LineNumbers in marketing are every bit as important as your sincere intentions to serve. In particular: - Remember you will lose about 9 out of every 10 prospects for each step they must take in the process to becoming customers.
- The more you depend on online marketing the more important it is to have a large list of subscribers.
- There are specific actions you can take to improve the odds so that you lose fewer people along the way such as
- repeating your offers
- making sure your offers are relevant to prospects, and
- testing for technical problems.
Judy Murdoch helps small business owners create low-cost, effective marketing campaigns using word-of-mouth referrals, guerrilla marketing activities, and selected strategic alliances. To download a free copy of the workbook, “Where Does it Hurt? Marketing Solutions to the problems that Drive Your Customers Crazy!” go to http://www.judymurdoch.com/workbook.htm . You can contact Judy at 303-475-2015 or
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This article courtesy of SiteProNews.com
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